News Details

- Live Video Broadcast Business Continued to Generate Triple-Digit Growth

- Live Video Broadcast-associated GMV Contribution Jumped Significantly, Accounting for 32% of Total GMV

- Live Video Broadcast Business Expands into Cosmetics, Jewelry, Home Goods & Lifestyle Categories

HANGZHOU, China--(BUSINESS WIRE)-- MOGU Inc. (NYSE: MOGU) (“MOGU” or the "Company"), a leading online fashion and lifestyle destination in China, today announced its unaudited financial results for the first quarter of fiscal year 2020 ended June 30, 2019.

Mr. Qi Chen, Chairman and Chief Executive Officer of MOGU, commented, “We continued to make significant and exciting progress towards fulfilling our goal of becoming a key opinion leader (“KOL”)-driven innovative fashion and lifestyle destination with an upgraded fashion supply chain. This was highlighted by our highly-engaging live video broadcast (“LVB”) business which continued to generate triple-digit growth during the quarter. As a pioneer in the fashion LVB sector, we are thrilled to see its popularity continue to grow rapidly among our users and its contribution to GMV jump to 31.5% of total GMV during the quarter, nearly double that from a year ago. We continue to strengthen our position and build out our competitive advantages in the fashion LVB sector by attracting more fashion and lifestyle KOLs from diverse backgrounds and with a wider variety of talents. We also extended our LVB business into more categories including cosmetics, jewelry, home goods and lifestyle products and incorporated other creative fashion content to expand our addressable market.”

“In China, LVB is quickly becoming one of the most popular and effective content formats to drive user engagement and sales conversion, especially in the fashion sector. This has validated and strengthened our commitment to rapidly expand our LVB business and KOL-centered fashion and lifestyle platform to scale. To do so, we are implementing three key strategies. First, we are enhancing the infrastructure and support we offer through our LVB business, which is already one of the most comprehensive and established in the industry. This includes new value-added services for LVB hosts such as supply chain and brand building support, tailored user traffic support, host training, developing cutting-edge LVB tools, and integrating a transaction system and CRM. Second, we will leverage our enhanced infrastructure to significantly increase the total number of active LVB hosts and broadcast hours per day. Lastly, we are developing diversified and innovative monetization tools to help attract KOLs and foster their creativity.”

“We are confident that we will capture the enormous opportunities that this sector is continuing to generate. Executing these strategies successfully will enable us to drive long-term growth through our KOL-driven fashion and lifestyle destination and help us achieve our goal of growing LVB-associated GMV to account for a majority of total GMV within the next 12 months.”

Ms. Helen Wu, Chief Financial Officer of MOGU, commented, “Total revenues were RMB248.9 million during the quarter, mainly driven by commission revenues which increased 10.0% year-over-year to RMB129.4 million and largely offset the 12.3% year-over-year decrease in marketing revenues. The increase in commission revenues was driven by growth in our LVB business and higher commission rates. We expect our commission rate will continue to improve as we increase LVB operational efficiency, continue to expand our prime service offerings, and restructure and upgrade our marketplace business. Going forward, we expect commission revenues to continue driving total revenues and our LVB business grows to account for a more significant portion of our business.”

First Quarter Fiscal Year 2020 Highlights

• Gross Merchandise Value (GMV¹) for the first quarter of fiscal year 2020 was 4,172 million, an increase of 2.6% year-over-year. GMV for the twelve-month period ended June 30, 2019 was RMB17,514 million (US$2,551.2 million²), an increase of 12.4% year-over-year.
• Live Video Broadcast business continued to grow strongly with associated GMV for the first quarter of fiscal year 2020 increasing 102.7% year-over-year to RMB1,315 million, and average mobile MAUs who clicked on a LVB in the quarter increasing 40.6% year-over-year. LVB associated GMV contributed 31.5% of total GMV during the quarter, nearly double from 16.0% in the same quarter last year. Active buyers of LVB business in the twelve-month period ended June 30, 2019 grew 90.4% year-over-year to 2.7 million.
• Total revenues for the first quarter were RMB248.9 million (US$36.3 million), a decrease of 2.8% year-over-year. Commission revenues grew 10.0% year-over-year while marketing revenues decreased 12.3% year-over-year.
• Active buyers³in the twelve-month period ended June 30, 2019 reached 32.7 million, an increase of 6.3% compared to the same period last year.

First Quarter Fiscal Year 2020 Financial Results

Total revenues decreased by 2.8% to RMB248.9 million (US$36.3 million) from RMB255.9 million during the same quarter of fiscal year 2019. The increase in commission revenues was offset by the decreases in marketing services revenues and other revenues.

• Commission revenues increased by 10.0% to RMB129.4 million (US$18.8 million) from RMB117.6million in the same period of fiscal year 2019, primarily attributable to an increase in LVB-associated GMV and an increase in commission rate.

• Marketing services revenues decreased by 12.3% to RMB89.2 million (US$13.0 million) from RMB101.8 million in the same period of fiscal year 2019. The decrease was primarily due to growth in the LVB businesses which affected the amount of marketing service properties available on MOGU’s platform and a decrease in the total number of merchants as a result of the ongoing optimization and upgrade of merchants structure on the Company’s platform to improve overall quality.

• Other revenues decreased by 17.3% to RMB30.2 million (US$4.4million) from RMB36.6 million in the same period of fiscal year 2019, primarily due to a decrease in the technology supporting services the Company provided to a newly established equity investee during the same quarter in last fiscal year which has since then gradually expanded its back office technology supporting functions.

Total costs and expenses decreased by 4.9% to RMB354.2 million (US$51.6 million) from RMB372.5 million in the same period of fiscal year 2019, primarily due to the decreases in costs of revenues, sales and marketing expenses, research and development expenses, and general and administrative expenses, which were partially offset by an increase in amortization of intangible assets.

Cost of revenues decreased by 17.3% to RMB60.6 million (US$8.8 million) from RMB73.3 million in the same period of fiscal year 2019, primarily due to a decrease in payroll costs, including a reversal of share-based compensation expenses previously recognized as a result of headcount optimization, which was partially offset by an increase in IT-related expenses associated with the LVB business.

Sales and marketing expenses decreased by 12.8% to RMB145.0 million (US$21.1 million) from RMB166.2 million in the same period of fiscal year 2019, primarily due to lower spending on user acquisition expenses and user incentive program.

Research and development expenses decreased by 10.9% to RMB56.2 million (US$8.2 million) from RMB63.1 million in the same period of fiscal year 2019, primarily due to a decrease in payroll costs which were in line with a decrease in headcounts as a result of headcount optimization.

General and administrative expenses decreased by 6.6% to RMB34.2 million (US$5.0 million) from RMB36.6 million in the same period of fiscal year 2019, primarily due to a decrease in payroll costs, including share-based compensation expenses, which were in line with a decrease in headcounts as a result of headcount optimization.

Amortization of intangible assets increased by 130.3% to RMB64.5 million (US$9.4 million) from RMB28.0 million in the same period of fiscal year 2019, primarily due to an increase in the amortization of intangible assets recorded as a result of the business cooperation agreement that MOGU entered into with Tencent in July 2018.

Loss from operations was RMB105.3 million (US$15.3 million), compared to loss from operations of RMB116.5 million in the same period of fiscal year 2019.

Net loss attributable to MOGU Inc.’s ordinary shareholders was RMB120.5 million (US$17.6 million), compared to a net loss attributable to MOGU Inc’s ordinary shareholders of RMB309.3 million in the same period of fiscal year 2019.

Adjusted EBITDA⁴was negative RMB25.3 million (US$3.7 million), compared to negative RMB58.9 million in the same period of fiscal year 2019.

Adjusted net loss⁵ was RMB42.3 million (US$6.2 million), compared to adjusted net loss of RMB74.9 million in the same period of fiscal year 2019.

Basic and diluted loss per ADS were RMB1.12 (US$0.16) and RMB1.12 (US$0.16), respectively, compared with RMB13.49 and RMB13.49, respectively, in the same period of fiscal year 2019. One ADS represents 25 Class A ordinary shares.

Cash and cash equivalents, Restricted cash and Short-term investments were RMB1,462.4 million (US$213.0 million) as of June 30, 2019, compared with RMB1,489.7 million as of March 31, 2019.

Conference Call

MOGU's management will host an earnings conference call at 7:30 AM U.S. Eastern Time on Monday, August 26, 2019 (7:30 PM Beijing/Hong Kong Time on the same day).

Dial-in numbers for the live conference call are as follows:

A telephone replay of the call will be available after the conclusion of the conference call until 11:59 PM ET on September 2, 2019.

Dial-in numbers for the replay are as follows:

A live and archived webcast of the conference call will be available on the Investor Relations section of MOGU’s website at http://ir.mogu-inc.com.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses non-GAAP measures, such as Adjusted EBITDA and Adjusted net profit/(loss), as supplemental measures to review and assess operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The Company defines Adjusted EBITDA as net loss before interest income, gain on deconsolidation of a subsidiary, income tax benefits, gain from investment disposals, share of results of equity investee, share-based compensation expenses, amortization of intangible assets, and depreciation of property and equipment. The Company defines Adjusted net profit/(loss) as net loss excluding gain of deconsolidation of a subsidiary, gain from investment disposals, share-based compensation expenses, amortization of intangible assets, and adjustments for tax effects. See “Unaudited Reconciliations of GAAP and Non-GAAP Results” at the end of this press release.

The Company presents these non-GAAP financial measures because they are used by management to evaluate operating performance and formulate business plans. The Company believes that the non-GAAP financial measures help identify underlying trends in its business by excluding certain expenses, gain/loss and other items that are not expected to result in future cash payments or that are non­recurring in nature or may not be indicative of the company’s core operating results and business outlook. The Company also believes that the non-GAAP financial measures could provide further information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. The Company’s non-GAAP financial measures do not reflect all items of income and expense that affect the Company’s operations and do not represent the residual cash flow available for discretionary expenditures. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages you to review the Company’s financial information in its entirety and not rely on a single financial measure.

For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue” or other similar expressions. Among other things, the business outlook and quotations from management in this announcement, as well as MOGU’s strategic and operational plans, contain forward-looking statements. MOGU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about MOGU’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MOGU’s growth strategies; its future business development, results of operations and financial condition; its ability to understand buyer needs and provide products and services to attract and retain buyers; its ability to maintain and enhance the recognition and reputation of its brand; its ability to rely on merchants and third-party logistics service providers to provide delivery services to buyers; its ability to maintain and improve quality control policies and measures; its ability to establish and maintain relationships with merchants; trends and competition in China’s e­commerce market; changes in its revenues and certain cost or expense items; the expected growth of China’s e­commerce market; PRC governmental policies and regulations relating to MOGU’s industry, and general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in MOGU’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and MOGU undertakes no obligation to update any forward-looking statement, except as required under applicable law.

About MOGU Inc.

MOGU Inc. (NYSE: MOGU) is a leading online fashion and lifestyle destination in China. MOGU provides young people with a more accessible and enjoyable shopping experience for everyday fashion, particularly as they increasingly live their lives online. Through innovative use of content, MOGU’s platform provides a vibrant and dynamic community for people to discover and share the latest fashion trends with others, and offers users a truly comprehensive shopping experience.

¹ GMV refers to the total value of orders placed on the MOGU platform regardless of whether the products are sold, delivered or returned, calculated based on the listed prices of the ordered products without taking into consideration any discounts on the listed prices. Buyers on the MOGU platform are not charged for separate shipping fees over the listed price of a product. If merchants include certain shipping fees in the listed price of a product, such shipping fees will be included in GMV. As a prudent matter aiming at eliminating any influence on MOGU’s GMV of irregular transactions, the Company excludes from its calculation of GMV transactions over a certain amount (RMB100,000) and transactions by users over a certain amount (RMB1,000,000) per day.

² The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of June 28, 2019, which was RMB6.8650 to US$1.00. The percentages stated in this press release are calculated based on the RMB amounts.

³ “Active buyers” refers to registered user accounts that placed one or more orders on MOGU’s platform in a given period, regardless of whether the products are sold, delivered or returned. If a buyer registered two or more user accounts on MOGU’s platform and placed orders on its platform through each of those registered user accounts, the number of active buyers would, under this methodology, be counted as the number of registered user accounts that such buyer used to place the orders.

⁴ Adjusted EBITDA represents net loss before (i) interest income, gain on deconsolidation of a subsidiary, income tax benefits, gain from investment disposals and share of results of equity investee, and (ii) certain non-cash expenses, consisting of share-based compensation expenses, amortization of intangible assets and depreciation of property and equipment. See “Unaudited Reconciliations of GAAP and Non-GAAP Results” at the end of this press release.

⁵ Adjusted net loss represents net loss excluding (i) gain of deconsolidation of a subsidiary, (ii) gain from investment disposals, (iii) share-based compensation expenses, (iv) amortization of intangible assets, (v) adjustments for tax effects. See “Unaudited Reconciliations of GAAP and Non-GAAP Results” at the end of this press release.

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For investor and media inquiries, please contact:

MOGU Inc.

Sean Zhang
Phone: +86-571-8530-8201
E-mail: ir@mogu.com

Christensen

In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com

In the United States
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@christensenir.com

Source: MOGU Inc.