Corporate Overview

Mogu Inc. (NYSE: MOGU) is a leading online fashion and lifestyle destination in China with the mission to make fashion accessible to everyone. We provide young people with a more accessible and enjoyable shopping experience for everyday fashion, particularly as they increasingly live their lives online. People shop not only to buy, but also for leisure, entertainment and to stay informed of the latest trends. Our platform allows users to discover and share the latest fashion trends with others, offering a truly comprehensive shopping experience that is fun, personalized and convenient. Mogu’s rich and diverse content is mostly user-created, from both a vibrant community of fashion influencers, as well as our in-house editorial team. We provide our fashion influencers with access to products from our brand and merchant partners with which they can create engaging content, including live video broadcasts, short-form videos, photographs, and articles covering topics including product reviews, fashion tips, brand fitting room, celebrity on-screen and street runway.

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